Trade-In Special

Trade-In Special Approach:

“THE SECRET WEAPON”

Our secret weapon is the trade in special. It is a program where a customer can get a tremendous discount by

trading in some of their old knives. Use the trade in special when the customer:

1) Feels the price is too high

2) Already has some knives that they believe are “good enough”

3) If in doubt, use the trade in special anyway!

Approach:

“Mr./Mrs. ___________, do you have a couple of old knives you don’t like? We have a special program that we are

offering called the Trade in Special. Now, I can’t give you those Kitchen Tools/Shears for free.

However, what I can do is take off $______ if you trade in a couple old knives, so that would actually make this

________ Set that you like go for ONLY $______ instead of $_____! And you can still use the investment

options for this set, the 5-pay option for the ________ set would only be $_____ per month. How does that

sound?”