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As I said earlier, our Homemaker+8 is our most popular set. It’s perfect for the average family that cooks 2-4 times a week. It has the ten basic tools I explained earlier, 8 Table Knives, the woodblock, and a sharpener for straight edges.
We also have a Homemaker set without Table Knives...
However, if you were considering a set of Cutco, would you prefer the set with the Table Knives? :-)
(Next Slide)
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Our Family Set is great for the people who cook 3-5 times a week and entertain. It has all your basic tools, and the most popular Cutco accessories like the super shears, the cheese knife, the petite santoku, and the hardy slicer. It also comes with 10 table/steak knives.
(Next Slide)
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Our Complete Set is our largest set. It's great for people who love to cook and entertain 4-7 nights a week, and also for people that like the best of the best.
It's our 20 piece knife set that comes with all your basic tools and all of Cutco's specialty tools, like the salmon knife, the cleaver, and a boning knife. It also comes with 12 table/steak knives.
Now, the great thing about these sets is they're not $5,000. In fact, they're not even as much as the Wusthof or Shun sets that I showed you earlier.
Mrs. _______, if you were considering a set of Cutco, which set would you get the most use out of: The Homemaker Set (Slide 3), the Family Set (Slide 4), or the Complete Set (Slide 5)?
(If Family/Complete: And with Table Knives or Steak Knives?)
(Present price of their favorite set only)
Excellent, will you please grab a pen and paper and write this down?
The Homemaker/Family/Complete Set is only _______ paid in full, which includes shipping. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only _______ today and includes tax.
Complete Set (Ultimate):
With Steak knives: $3675 in full or $774 per month for 5 months
With Table knives: $3299 in full or $695 per month for 5 months
Family Set (Signature) :
With Steak knives: $2699 in full or $569 per month for 5 months
With Table knives: $2369 in full or $500 per month for 5 months
Homemaker Set:
With +8 Table knives: $1599 in full or $338 per month for 5 months
Without Table knives : $1269 in full or $269 per month for 5 months
Now let me explain our "Buy-Now Bonus."
The "Buy-Now Bonus" allows me to give you FREE Cutco when you place an order on my first visit. So, if you get the ________ Set today, I can give you the....
Homemaker: Entertainment Pack OR the Super Shears OR the Kitchen Tools Set for FREE!
Family/Complete: Entertainment Pack AND the Kitchen Tools for FREE!
(ASK FOR THE ORDER)
Mrs./ Mr.__________, I wouldn’t be doing my job if I didn’t ask you; Would you like to try out the ________ Set today and get your FREE gifts!
(Be completely quiet and wait for answer... smile )
If Yes: Congratulations! You’re going to love your Cutco. While I write that up, let’s look at accessories.
If No: No problem! I completely understand. You probably didn't wake up this morning thinking you'd spend over $_____ on knives. But, if you don't mind me asking, do you think that the _________ Set is too much money, too many pieces, or a little bit of both?
If too many pieces/money/both: Handle "Knee-Jerk Reaction" and/or drop down to the Galley Set!
HANDLING KNEE-JERK REACTIONS
HANDLING KNEE-JERK REACTIONS
Too Much Money/Can’t Afford it: I completely understand. $_____ is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be ____ per month. How does that sound? OR (Show them the Friends/Family Discount)
I Need to Think About it: I completely understand. $_____ is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. On the 5-month plan, you can try it out for only $___ today. How does that sound?
Need to talk to Spouse (husband): I completely understand. That’s why most customers use the 15-day trial to make sure he can really see the value. If he doesn’t love it, send it back and get a full refund. On the 5- month plan, you both can try it out for only $____ today. How does that sound?
Too Many Pieces: I completely understand. At first, 10/14/20 pieces seems like a lot. After 15 days, if there is a piece or a few pieces you’re still unsure of, you can return and get refunded for those pieces. How does that sound?
Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick whatever pieces you want!
I definitely want to buy later: Give a better deal (call office) or drop down to smaller set.
Still No: Mrs. Jones, you don’t have to buy anything today. Do you mind if I go through the rest of the demo just so I can practice?
Great! :-) Let’s skip to the next set, which is our Galley + 6. It’s one of our most popular options...
DROPPING DOWN
DROPPING DOWN
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GALLEY SET
GALLEY SET
Next is our Galley Set...
It’s a few less knives for a lot less money!
As you can see, it has the paring knife for the air, the trimmer for small stuff, the spatula for sandwiches, a meat knife, a serving piece, a vegetable chopper, and a bread knife. And, it still comes with 6 table knives.
Instead of paying $1599 for the Homemaker Set...
The Galley+6 Set is only $1179 in full or $250 per month for 5 months.
The Basic Galley is only $899 in full or $191 per month for 5 months.
If you get this set today, I can still include the Super shears for Free!
Is that something you’d like to get today?
If Yes: Congratulations! You’re going to love your Cutco! While I write that up, let’s look at some accessories.
If Maybe: If it makes any difference, I can give something else for Free instead!
(Free items may be substituted for items of equal or lesser value OR call your manager)
If No: No problem! We also have some smaller starter sets.
(Next slide)
"Can I buy pieces?": Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!
STARTER SETS
STARTER SETS
These next two slides show our starter sets. These are great for building up over time and for gifts for friends and family.
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Essentials+5: This set comes with just the basics: the paring knife, spatula spreader, turning fork, petite carver, and chef knife.
Studio+4: This is our smallest block set, but still comes with four great pieces: the paring knife, trimmer, petite carver, and spatula spreader.
(Next slide)
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Space Saver Set: This set comes with the a chef knife, petite carver, trimmer, and two paring knives. It comes in a unique block which can be hung on the wall or lean on the counter.
All Knife and Kitchenette Sets: These two tray sets are great for people who want to keep their knives stored in a drawer.
The All Knife Set comes with the paring knife, trimmer, chef knife, carving knife, and spatula spreader.
The Kitchenette Set comes with the bread knife, turning fork, petite carver, paring knife, and trimmer.
Gourmet Set: This set comes with 5 of our specialty knives; the Cleaver, vegetable knife, 7" santoku, hardy slicer, and boning knife. This set is great for people who want to upgrade their current set and place this block right next to their current set.
Out of these starter sets, which do you like the best?
(Present price of their favorite starter set only)
That set is only $ ____ in full or $____ per month for 5 months...
If you get the __________ set today, you can still get the super shears for Free!
Is that something you’d be interested in getting today?
(May substitute free item for item of equal value OR call your manager for help)
If yes: Congratulations, you’re going to love Cutco! While I write that up, let’s look at some accessories.
If no/unsure: No problem! With Cutco, you can actually customize your own knife set. Let me show you how that works.
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